Films v Games
Thieves later, films now.
Or: not film. This is just something that I've started noticing, and it's hard to ignore. There's a lot of fuss at the moment about computer games eating into the profits of the film industry — just the same fuss, as MovieBob has pointed out in his Studio System set of articles, as there was when TV really got going, for example (1). I kind of heard this from various quarters and didn't pay much attention to it, to be honest. However, recently I've heard ads for some new war film on the radio that turned out to be for, I think, Battlefield 3, and if you travel the tube in London you can't exactly miss that many of the extra large poster spots, that would previously have been taken up by films — even quite obscure films — are now publicising games — and not just one big hit game, but at least four or five different ones. Just now I kicked off an article on the Escapist to be rewarded by a trailer that had me demanding, "Holy crap, did I miss a new fantasy film that's coming out? What on earth is this?" because it was obviously too Nordic to be Immortals or the Clash of the Titans sequel (2). The film? Skyrim, of course.
(1) In fact, historically Hollywood's reaction to an encroaching other medium has been "3D!" and we're currently in the middle of the third rollout of that particular technology.
(2) And, to be fair, I was also saying, WTF horned helmet, because there is no way that any sane man would be seen wearing that.
I think the gaming market has really flurished over the last 10 years. Its been dragged out of the age when it was just for children or geeks in their mother's basement.
As such the publishing companys have realised that good advertisement is what seperates the winners from the also rans, i recall reading an article some years past that said at the time coke were the largest brand in the world and their advertising budget was double anyone elses in order to keep them there.
With more and more money in the gaming sector i think bigger and bigger campaigns are likely.
Totally off topic but as its my first post here i feel honour bound to say im massive fan of your work with Shadows of the Apt so far Adrian, and look forward to future installments of the series, keep up the outstanding work!